About us

Hello!

We're Rolton and Sam Edwards. Owners and consultants for The Sharp Performance.

We’re dedicated to helping cheer gym leaders elevate their operations, refine their leadership, and make a lasting impact in their communities. With over two decades of experience in the cheerleading industry, we've got a deep understanding of what it takes to lead successful programs.

With our backgrounds in business operations, marketing, sales, and entrepreneurship, we bring more than just cheer knowledge to the table. We’re experts at identifying what’s holding a business back and creating strategies that drive real growth. Whether it’s optimizing your operations, strengthening your brand, increasing revenue, or developing your staff, we know how to make it happen, and we’ll be right there with you every step of the way.

our story

We started The Sharp Performance because we’ve been where you are. We’ve felt the pressure of trying to do it all, managing teams, handling operations, making sure the business is profitable, and somehow still finding the energy to be passionate about the sport we love. We know how easy it is to get caught up in the grind, always chasing the next goal without ever feeling like you’re truly getting ahead.

Here’s what we’ve learned: you can’t pour from an empty cup. Your business can’t thrive if you’re burnt out, overwhelmed, and underpaid. That’s why we believe in running a business that’s not just successful on paper, but one that allows you to be healthy, fulfilled, and financially secure. You should be profitable, you should be paying yourself, and you should feel proud of the life you’ve built, not just the business.

This isn’t just an investment in your gym. It’s an investment in you, your growth, your peace of mind, and your future. When you’re supported, confident, and clear on your goals, everything gets better: your athletes, your staff, your program, and your life outside the gym.

We’re not here to give you generic advice. We’re here to help you build a business that works for you, not the other way around. Because you deserve that.

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